On-Site SEO

First things first, let’s go over what is on-site SEO so you can have a basic understanding of why it’s so important. On-site, SEO refers to the process of optimizing your webpages to rank high and gain more traffic in search engines like Google. On-site means the code as well as the content of your website.

The search engine bots take stock of all the components of your webpages and when pooled together, determines your ranking. To stand out among competitors, your website needs relevant and high-quality content.

The Factors That Influence Your Ranking

All of your efforts and strategies should account for the factors that will affect your ranking but not limited to it. You should also consider what is going to engage and keep your target market. Let’s start with the factors that apply to your on-site SEO strategy.

Title Tags:

The title tag is the most important of all tags that appear on your website. What users see when they view your website in a search engine is called your title tag. This tag determines whether they click and enter your website or move on.

Your title tag should be descriptive of what your website is all about. There is a limit to the number of characters that are allowed, so you must keep it concise and clear.

Meta Descriptions:

Your meta descriptions is a short description of what your website is all about. It is the first impression your visitor gets on your website. Meta descriptions are a big determinant of how your website ranks. There is also a character limit for meta descriptions, so you must make it as concise and compelling as possible.

You may have noticed some websites have multiple links under their meta description to direct users to the page they are searching for. Another great idea is to include special offers and calls to action to entice users to enter your website.

Heading Tags:

The heading tags that appear on your landing page are a significant factor in your search engine rank. The format and tags used in your headings are considered when determining your value and relevance to the search.

Keywords Optimization:

The relevant keywords and the proper usage of them has a very big impact on how you rank in searc results. Focus keywords are vital to your success; the more you understand about keywords, the better your results will be.

Optimized Images:

Images are essential to communicate your service or product. Keep in mind that the average visitor does not read through all of your text; they spend about 8 seconds on scanning the contents.

Images contribute a lot to the appeal of your website and are an important factor for on-site SEO. By incorporating keywords into your alt text, you will give search engines an indication of what your page represents. Alt tags should always be relevant to the image to be effective.

In the visually stimulated world we live in, images play a major role in increasing conversions.

Mobile Optimization:

Websites that are mobile friendly will rank higher in search engine results. Consider the fact that many consumers are entering search terms on their mobile devices. Google has started to use Accelerated Mobile Pages in the search results since they load instantly. Faster load times are more appealing to mobile users, and search engines want to provide the best experience.

Half of all mobile users leave if a site doesn’t load within 3 seconds. Consider what you can do to optimize your website for mobile and increase the loading speed.

On-site SEO strategies take many factors into account, much more that can we can explain. But we hope this has given you some insight into why it’s important to develop an on-site SEO strategy. At SEO definition we’ll create a monthly SEO services plan that encompasses all the above factors to boost your rank.