This is a PPC case study for one of our niche market clients that saw an incredible ROI. In 2019, we were approached by a cosmetic clinic that specializes in Botox and fillers. They had a strong but small client base and needed assistance to increase their reach and attract new clients.
A common issue that establishments like this face, is that while they have many returning clients, it’s hard to attract new ones by word of mouth. These types of services are sensitive, and most people do not want to discuss with others what they are having done. The same goes for providing reviews online etc.
Moreover, another challenge that faces small clinics is due high-profit margins, that lead to solid competition. Therefore, many big players also offer huge discounts and deals to attract more customers than the competition.
How We Helped This Client Attract New Customers
We knew that for this type of service, the majority of customers choose a clinic by performing online keyword searches. Therefore, we decided that the Pay Per Click model was the quickest and most effective method to bring in new clients.
We also suggested they considered monthly SEO services for their site. Which at this point was doing nothing to increase organic traffic.
We designed a Google AdWords campaign to target customers in the vicinity that search terms such as “botox near me,” “best lip injections Toronto,” etc. Within days the clinic started to see an uptick in contacts and appointments with new clients.
The initial competition on the most common search terms was very high, but for each click, the clinic paid for, they saw a profit. After our first monthly assessment, our client had already seen an ROI of 375%. Making this a very successful PPC case study that is indicative of the kind of progress others in similar industries can gain.
Revenue Grows By %
Our PPC campaign strategy helped this customer see an incredible return on their investment. For every click they pay for, they see a fantastic profit.
The owner is utterly thrilled with how our work was able to bring in new clients. According to her, every day, new clients call in that found them on Google.
We Will Be Useful to You
By targeting both mobile and desktop traffic, SEO Definition was able to reach as many potential customers as possible. We targeted the keywords that have local intent, to attract new customers that were in the city. And we avoided broader terms to avoid attention from people who had a low likelihood of converting. Our strategy was to attract targeted customers who were highly likely to call for an appointment.
Our client has seen a remarkable increase in conversions in a very short amount of time.