Here is a case study that involves a sports uniform company that needed assistance with ranking in Google. What was happening is that they were already marketing heavily on social media. But the website itself wasn’t ranking high enough on Google. So, they were missing out on search engine exposure. We had a look and discovered that what they were missing is high-quality SEO backlinks.
How SEO Backlinks Improved Their Ranking
The brand itself is not new, nor is the site, but their SEO techniques needed a lot of help. They enlisted us for monthly SEO services and backlinks. We knew that the first thing their website needed was to build trust through different anchor backlinks.
We then moved on to creating a strategy for content. Through the keyword research phase, we built a massive list of short and long-tail keyword phrases using Google Keyword Planner, Ahrefs and Keyword Dominator. Keyword Dominator shows Amazon searches. Which was relevant in this case because we wanted to see what people were searching for on Amazon. So, we could relate it to this e-commerce store.
Our SEO backlinks experts understood that each backlink is an investment. And the most effective way to use that investment is by first building links to pages that have the highest chance of ranking. It might seem obvious to some, but many people waste SEO backlinks by promoting pages that have a very low chance of ranking.
Additionally, we created the type of content that Google loves and ranks quickly. We also made it as useful and relevant as possible for potential customers. And after about 7 backlinks the webpages started to appear on the search results page.
Average position of the same keyword – Search Volume: 7,000
Our sports gear client was struggling to connect with their target audience. And while they did utilize SEO, it wasn’t as advanced as their competitors. Therefore, it was hurting their Google ranking.
Thanks to our expertise with all of the latest SEO tactics and the use of backlinks, we were able to help them rank in Google search results, which drives website traffic and sales.
The Bottom Line
Because we created the right content, and then choose to promote it with SEO backlinks, we managed to get the pages to rank. In this case, it was beneficial that SEO Definition provides SEO services, content, and backlinks. We were able not only to gauge what would help this site to improve its rank, but we were also able to implement what we know.
“We appreciate SEO Definition taking us completely in their capable hands and helping us to reach our goals. Highly recommended!”