Here is an interesting SEO content case study that details how we helped one of our (now) most prominent clients. SEO Definition was contacted by an online casino that had recently opened a site in Thailand to branch out from its European market.
The issue was the site was seeing a very high bounce rate. A “bounce rate” is the percentage of users that leave a website after only viewing one page. When they compared it to its European counterparts, the site was also ranking very low in Google.
Continue reading this SEO content case study to find out how we were able to boost ranking and multiple the ROI on this struggling site.
SEO Content Casino Study – How We Fixed it
After analyzing the landing pages, we saw that what the site needed was more compelling content. Content that speaks to Thai consumers, in language that resonates more with this mentality. We did extensive research to find out what types of games Thai players prefer to play and what they look for in online casino entertainment. So, we can find out what to place greater emphasis on.
For example, we discovered that statistically, Thai players prefer to play baccarat. Whereas, in Europe and other parts of the world, players tend to prefer slots more. Our SEO specialist did extensive keyword research to find out what Thai players are searching for. So, they could provide the right phrases before handing it over to one of our talented content writers.
After the amount of consideration and care our writers put into their work, we were able to engage a Thai audience properly. As proof, the bounce rate of the site dropped significantly, and first-time deposits started to roll in.
Our English writers are based in North America. However, they carefully study the nuances of speaking to consumers in different countries. They used phrases and words that would resonate better with this segment, rather than what they would typically use for Europe. For example, the buzzwords, catchphrases, and slang words vary significantly from one place to the next.
It’s essential in content to connect to your audience by speaking in a way they do themselves. And it takes excellent writing to accomplish that goal.
Average Daily Visitors
Our online casino client saw an increase of over 400%. Moreover, not only did they get more visitors, their bounce rate dropped because more people were sticking around to play.
We accomplished this with a combination of updated, optimized content that helped them to appeal to Google and their potential customers, which in turn led to a higher rank and more visitors.
Search Engine Optimization and Content
As we outlined in this above, bridging the gap between you and consumers requires understanding. But that’s not all. Our writers used advanced SEO techniques as well to appeal to the Google algorithm and boost the site’s search results ranking.
Good SEO content is a combination of connecting with your audience and, at the same time showing the search engine that your content is relevant. This SEO content case study is a perfect example of balancing the two to get satisfactory results.
This casino website now sees over 400% more daily users and has a ranking that surpasses many of their sites in other countries which were performing well. They continue to use our monthly SEO services as part of a comprehensive online marketing strategy.