A new electrical company approached us in Dec 2019 to enlist our services for social media marketing campaigns. Their unique approaches to some of the most common electrical requests should have been putting them ahead of their competitors. But they lacked online traffic to their website and relied mostly on word of mouth.
SEO Definition took on the task of helping them with their digital marketing. Along with monthly SEO services to boost their search engine ranking, we proposed social media marketing campaigns to drive more traffic to their website.
We found that social media marketing could give them a significant boost in new website visitors at a relatively low cost. We also gathered valuable data so we could learn how to promote specific services more effectively than using text posts alone.
Using Social Media Marketing Campaigns to Increase Conversions
Our social media team showed them how to attract their target audience and which channels are best for their business. We created social media marketing campaigns to reach customers that fit specific demographics. Our goal was to build a social media community that would create returning customers and encourage brand loyalty.
We also consulted with their employees about how to use social media marketing to improve customer engagement and increase return customers. We created content to put in place and advised on what kind of content to post regularly. In addition, we advised on what type of language to use to boost engagement. We also suggested incentivizing reviews by offering a small discount to current clients.
Their website now gets more than 40% more visitors every month. And they receive more calls and requests for their services than they ever have in the past. All of which directly correlates to their social media campaigns and SEO efforts.
Income Grows By %
We leveraged the power of social media ads to help this client reach more customers within their target areas.
Through diligent planning, we created a social media brand image that encourages return customers and brand loyalty. They now get almost twice as many monthly visitors to their site.
Fledgling businesses have an excellent chance to appeal to their target audience through social media campaigns. In most cases, for just a few dollars, you can bring valuable, highly interested customers to your websites.
Driving this kind of traffic is one of the best ways to increase your conversions. And as a result of increased traffic and conversions, your revenues will soar. Don’t underestimate the power of positive reviews and comments on social media; your potential customers are ready to see what you have to offer.
“Thank you so much for working with us on a social media presence that we can maintain ourselves. We highly recommend SEO Definition for small businesses.”