Our web development experts were recently contacted by a natural cosmetics company that wanted to redo their website completely. They were using SEO services and had current social media campaigns that were driving decent traffic to their site. However, conversions weren’t improving, and they had a very high bounce rate (visitors leaving after viewing only one page).
What we concluded from their numbers is that their efforts to drive traffic to their website were in vain since new visitors weren’t converting. The bottom line was that their revenue didn’t reflect their social media marketing efforts and the monthly SEO services they invested in.
Potential customers found the products intriguing but left the website after visiting only the first page. Unfortunately, that means the website not only failed to make a great first impression, it may have even left a bad one.
It was clear to see from the website that their content could use updating, and the site would benefit from a more modern look. Consumers consider more than the products or services you offer when deciding to purchase. Therefore, your brand image speaks volumes. However, this company was not treating their website as they should, that is, as the online face of their brand.
How Our Web development experts Fixed the Problem
Our web development experts did extensive research to find out which trends in cosmetics had the most impact. And we created a whole new website that included brand-new content, to speak to their target audience.
The new website is appealing, user-friendly, easy to navigate, and more minimalistic than before, which fits modern trends. Consumers can find what they are looking for more quickly, and the content is more attention-grabbing.
The result is that we’ve taken their bounce rate of 82% all the way down to 36% – an almost 50% decrease!
Any company that is struggling with a high bounce rate or low revenue that doesn’t reflect new efforts need to reassess their site.
Businesses need to think of their website as the face of their brand, and the ultimate destination of their customer. After all, this is where the final decision to purchase or not occurs. It is imperative that your platform appeals to your target market. Otherwise, they will leave as we have witnessed time and time again.
Businesses must put themselves in the shoes of their customers and address their shortcomings. And doing anything less means wasting your efforts and investments to bring new visitors to your website.
If you are experiencing the issues above, it could be because of your website. SEO Definition can help with a free analysis of your site, contact us now!
“You’ve made my sales go up more than I ever expected when I started my social media campaigns. Thank you so much SEO Definition.”