Using the Google PPC ads platform means every time someone clicks on your ad and enters your website, you must pay the search engine a fee. When you’re doing PPC the right way, the fee is typically minimal. What you need to consider is that a customer that enters your site is worth more than what you pay to have them discover you.
For example, if you pay $4 per click, but that click results in a sale of $400, then it was well worth the cost. This is what every business that decides to advertise on Google or another PPC ads platform stands to gain.
However, it’s not as simple as it seems; a lot of work goes into creating an effective PPC platform campaign. You must do your research to choose the right keywords, then implement these keywords into organized ad groups and campaigns. Then, you also need to create optimized PPC landing pages to maximize conversions.
What Is the Google PPC Ads Platform and How Does It Work?
The most prominent PPC ads platform in the world is Google Ads, which allows businesses to create ads that appear on the search engine. Google Ads created the Pay-Per-Click model that has been emulated by countless other companies.
Every time someone initiates a search, Google crawls its database of advertisers to select the “winners” who will appear on the valuable spaces of the search results page. Google changes the algorithm to keep it optimized, but we know for sure the following have been proven to work.
- The relevance of your keywords
- Quality of your ad campaigns
- Size of keyword bids
To be more specific, the ads that appear high up on the results page depends on the Ad rank. This metric is a combination of two main factors. Firstly, the CPC bid, which is the highest amount the advertiser is willing to pay. And secondly, the quality score, which is calculated using your click-through rate, quality, and relevance of your landing page.
Google Ads rewards advertisers who have created relevant and targeted pay-per-click campaigns by giving them a better price for ad clicks. So, when your landing pages and your ads are relevant and satisfy users, you pay less per click. Therefore, it’s essential to take the proper steps to do it right before throwing money away.
The bottom line is that the PPC system let’s high-quality advertisers reach potential customers at a price that they can afford. Think of it as a type of auction.
The Bottom Line
Monthly SEO services combine with conducting PPC advertising with Google Ads is very valuable to your business. No one would argue that Google is the most popular search engine. So much so, that it has become synonymous with searching something online.
The massive amounts of traffic that Google receives will give you the highest chance to get discovered customers. How often your ads appear in response to a search depend on which keywords and types of matches you choose. As an SEO Definition client, we’ll use our expert knowledge to make sure you’re making the right choices for your business!