What we do?
Get More Customers Using the Right PPC Platform
Using a PPC platform makes all the difference in how often potential customers find your products or services. When used correctly, PPC advertising can be your best tool for increasing conversions and, consequently, revenue.
Let’s start with the basics, what is PPC? PPC stands for Pay-Per-Click marketing. It is a type of online advertising where advertisers (you) incur a cost every time a user clicks on your ad. All advertisers are essentially bidding on the value of a click as it relates to the platform, audience, and most importantly, the keywords used.
Which goals we can achieve with PPC:
- Lead Generation
- Improving brand awareness
- Increasing sales
PPC is about relevance, as users search for specific services, products, and information. Using PPC, you will have the opportunity to reveal your targeted ad as a result of a specific search query. For example, if someone searches for a “hair salon near me,” an advertiser will show their ad that answers to that description.
SEO Definition co.
Which PPC Platform is the Best?
You are probably only familiar with the PPC platforms Google and Bing. However, other networks exist. Due to how successful the PPC model is, other companies have entered the scene by creating their own platforms. Additionally, new networks continue to pop up as more and more companies go after profits.
Of course, only Google and Bing have the users that put them at the top. However, there are benefits to using these smaller networks as well. For instance, you can target many cheap keywords on these less expensive networks.
Google:
It’s been said that Google is like the father of PPC, with the amount of traffic and keywords available; Google is your best friend. Regardless of how small or large your campaign or budget is. With such an extensive network, Google is perfect no matter how niche your campaign is.
Google is the largest PPC platform, and it has gone through many iterations since it was launched in 2000. Google Ads target the whole spectrum of potential customers and is used by small businesses and Fortune 500 companies alike.
The main downside of using the Google PPC platform is how competitive it gets. As the first choice for so many advertisers, the prices can go very high compared to less well-known platforms. But we can’t deny that most people use Google exclusively all over the world, and it garners billions of searches every day. To get the highest level of exposure on your ad, the Google PPC platform should be your first choice.
At SEO Definition we primarily focus our PPC efforts on Google AdWords
Bing:
If, for some reason, you are unable to use Google Ads, then Bing Ads is a fantastic alternative. This platform has many similarities to Google, making it a widely popular search engine that receives millions of searches per day.
Microsoft Advertising:
Just like Google Ads, Microsoft Advertising is a PPC platform that shows ads on both Microsoft and the Yahoo networks. The platform utilizes Search Partners, Microsoft Advertising is mainly keyword-based, like Google.
RevContent:
As PPC advertising grows in popularity, naturally, many different networks create their own PPC platform with interesting twists. For instance, RevContent is a network that focuses on one type of PPC; Content. So, instead of showing all advertisements on partner sites, RevContent only shows relevant content ads.
The benefits of RevContent is that it can increase your CTR (click-through rates) as well as conversions. Consider it a way to advertise your content externally. Basically, you are bidding on a particular keyword, so your content can show up below content on other sites.
AdRoll
Have you ever visited a website, saw an ad for a site you recently visited, and thought, “what a coincidence.” It’s not a coincidence at all; advertisers use AdRoll to retarget previous website visitors. They do so by using powerful networks on sites like Facebook, Instagram, Twitter, and even Google. Adroll is effective in turning site visitors into customers.
Platforms worth mentioning:
- Facebook Ads
- BuySell Ads
- com
- AdBlade
- LinkedIn Ads
- Twitter Ads
- Amazon Ads
The PPC platform(s) you choose depends on your budget, your audience, and your goals. PPC advertising produces instant results. Depending on the type of product or service you provide, you can use a combination of monthly SEO services and PPC to maximize your conversions.
