Social Media Marketing

It’s a well-known fact that social media advertising is more cost-effective than other traditional forms of advertising. On average, a cost of just $500 can enable you to reach a thousand prospective customers. That’s less than a third of the cost of traditional media advertising.

Using the services of our social media marketing agency team, you can accomplish the following goals;

Advertise your product or service to your exact target audience:

Paying more to reach a wide audience for products aimed at a specific niche is a waste of money. As old forms of advertising are becoming less and less efficient, social media advertising continues to excel. The reason for the drop in the effectiveness of traditional advertising is that consumers are always on their devices. So, if you want to reach your audience you have to appear where they are looking!

We can run advertising campaigns to users based on their profiles, interests, age, location, income, and more.

Re-target interested parties:

Re-targeting is what we do to increase sales by customers that have visited your site and shown interest in specific items. Research shows that only one to two percent of first-time visits result in a conversion, so we re-target customers to encourage them to return. Our social media marketing agency can use tried and true methods we have gained through years of studying the trends in advertising.

Have you ever visited a website, added items to your cart, and then leave without checking out? A few hours later, you visit Facebook and see the exact items on an ad on your timeline. This occurrence is no coincidence; in fact, it is the best example of what it means to re-target your audience.

Other variations of re-targeting include sending emails to remind a customer to check out or offering a discount to entice them back.

Social Media Platforms You Can Advertising On

Facebook Ads:

Facebook is a great platform to meet any demographic. It is the most popular social media platform that exists. Using Facebook, you can target business to business and business to customer markets.

Instagram Ads:

Second, only to Facebook, Instagram is a visual-based platform. If your product has some visual appeal, it’s effective to use this platform to drive traffic to your website. Instagram is particularly effective for targeting younger audiences, but still effective for other demographics too, as it’s popularity is growing. 

Pinterest Ads:

Pinterest is effective because it gives you the ability to target people who have searched for pins related to your product. Women are the primary users of Pinterest, so it is especially effective for reaching a female audience.

LinkedIn Ads: 

LinkedIn is the benchmark platform for professionals. If you are a business to business company that would like to drive traffic and increase conversions. You will have success advertising on LinkedIn.

In many cases, a combination of the above platforms is most effective. At SEO Definition social media marketing agency, our professional team of social media experts can take you where you want to be. We can offer monthly SEO services that include creating impactful content for social media advertising.